TRIDEX is the pseudonym used by Eliot Sleep and Claude Compere when collaborating on web projects.
The name has derived from the number 13, which has – ironically – been a lucky number for the brand so far (TRI=3 DEX=10).
This branding package was created so Eliot & Claude could advertise themselves with previous clients if they so wished. This self-initiated project has resulted in a full design pack – a logo, letterhead, business card and phone application concept.
The logo itself needed to be versatile so it could advertise TRIDEX effectively on many display formats.