Plymouth Boatyard & Marina is a family-run business in Plymouth. The company had no branding previously so it was important to capture the correct aesthetic presence. I knew the logo had to be legible and effective with a wide audience.
The main use for the logo was going to be on the staff’s clothing and the editorial elements like letterheads & invoices.
I wanted to create a logo that could carry a authoritative message if used on clothing, as the staff employed at this business undergo very dangerous tasks that must not involve customers.