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Plymouth Boatyard & Marina

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Plymouth Boatyard & Marina is a family-run business in Plymouth. The company had no branding previously so it was important to capture the correct aesthetic presence. I knew the logo had to be legible and effective with a wide audience.

The main use for the logo was going to be on the staff’s clothing and the editorial elements like letterheads & invoices.

I wanted to create a logo that could carry a authoritative message if used on clothing, as the staff employed at this business undergo very dangerous tasks that must not involve customers.